After several months of developing the look and feel for a high-end olive oil line for my client, I just got my first glimpse of the final product! The printer sent my client these snaps today, so she could see the final product. It's so gratifying to see them in person after trying to visualize how the metallic feeling would print on the foil substrate. Overall, I'm very happy with them (I have some nitpicks, but why point them out?) and I can't wait to see them in the stor
More Christmas stuff. I thought we were done, but my client found this different kind of package, called a "car cup" and wanted to see what kind of ideas we could develop based on its cute and portable shape. To make the most of the cup's shape, I brainstormed on all Christmas-y things that were round and came up with these three: a snow globe, Rudolf's nose and a snowman. This project reminded me that when I'm stuck, sometimes it helps to limit my brainstorming down to the
One of the funny things about my job is my clients pitch Christmas ideas in March. Orders for holidays are sewn up before summer. Thank God I live in Vermont, where the snow falls through Spring and people keep their holiday lights up until the sun starts shining. See how we West coast transplants have to fool ourselves to get through winter? These are design ideas for candy packages. The actual package will be a printed zipper pouch with the candy showing through a "cutout"
Four ideas for my client's small-batch olive oil brand, sold mostly to high-end restaurants in Northern California. The client gave me a detailed spec sheet, including font suggestions and and graphic ideas. I am a fan of clear direction, and I think this comes through in the final choices. The winner will be printed on a foil substrate so everything that is not black will be metallic, which will give the label a high-end luxe look. #packaging #foodpackaging #organicoliveoil