My client is considering launching a line of baking staples -- flour, sugar, baking soda, and wanted me to explore a few logo treatments that would express a brand that is playful, yet still high end. In the beginning stages of logo development, I prefer to work in black and white to keep it really simple. I like to get sign off on the broad concept from my client, then apply color and more detailed effects in Phase II.
So here's a behind-the-scene look at a logo in development, Phase I. If you were my client, which would you choose?